A Good Business Plan Will:

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A Good Business Plan Will:

A) focus on the big picture and omit the small details of operating the business. B) describe all aspects of the business, including product, the target market, the nature of the competition, and the owners' resources and qualifications. C) be purposefully vague, since specifics can restrict creativity and flexibility. D) focus on the nature of the business and the target market, omitting personal information about the owner in order to avoid personality issues.
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Answer: B LG: 4/LL: 2 Page: 189 Rationale: A business plan is a detailed written statement that describes the nature of the business, the target market, the advantages the business will have relative to competitors and the resources and qualifications of the owner.
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