An Appropriate Marketing Mix Should Be Determined Primarily By

(Correct Answer Below)

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An Appropriate Marketing Mix Should Be Determined Primarily By

A. what has worked for the company in the past. B. the needs of a target market. C. the budget available to spend. D. the past experiences of the marketing manager. E. what product the firm can produce with economies of scale.
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B. the needs of a target market.

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