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Which Of The Following Is True Of A Differentiation Strategy?

a. In order to implement a successful differentiation strategy, companies should seek to increase costs in its activities that do not contribute to differentiation. b. A firm can achieve and sustain differentiation as long as its price premium is less than the extra costs incurred in being unique. c. An advantage of differentiation is that customers do not have to pay a premium price for a firm's product, even if that product is truly differentiated in terms of value. d. Differentiation strategies based on distribution systems are generally unsuccessful.
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c

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