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Business Analysis Refers To The Stage Of The New-Product Development Process

A. where the direction a company will take in developing a new product is determined. B. where a new product is analyzed to determine its profitability. C. where a SWOT analysis and environmental scanning are used to determine if a new product will help strengthen the firm's marketing plan. D. where it is decided if a product can be developed and marketed within the time and budget constraints of the company. E. where a concept test is performed to determine if the product will sell.
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B

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