department stores. try off-price retailer Which of the following channels in known as the direct channel? NOT Producer to wholesaler to retailer to consumer. try producer to consumer An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission brocker. false In a typical day working for Coors Brewing, Alan will deliver beer, restock shelves, clear out old beer, take orders for the next day's delivery, and set up promotional displays. Alan is both a ____ and an ____. NOT missionary salesperson; order getter. try trade salesperson; order taker Middlemen between the producer and the consumer in the chain of marketing organizations are called marketing intermediaries. true A sales agent provides immediate entry into a territory, regular calls on customers, selling experience, and a known, predetermined selling expense. true Although research into what consumers view as important issues is expensive, it is the most productive way to: determine the issues of an advertising platform. The primary concern of the media planner is to: NOT ensure that the budget is large enough to pay for the various media chosen for the campaign. try reach the largest possible number of persons in the advertising target for each dollar spent. Simpson micro owns warehouses that stock computer software. They offer net terms to retail stores, offer specials and promotions, and provided customer service Simpson Micro is a (n) _____ wholesaler. NOT general specialty. try agent Zero Manufacturing produces candy bars. The company would probably choose which of the following to reach its target market? NOT Variable marketing system. try selective distribution Susan Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message. She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists. Thus, she is in which stage of the ad campaign development process? NOT Development of the media plan. prob not Execution of the campaign OR Evaluation of the advertising's effectiveness. try Creation of the advertising message. Order takers handle repeat sales in ways that maintain positive relationships with customers. true Refer to R&P Inc. If R& P management chose to return a portion of a product's purchase price as a sales promotion method, it would be referred to as which of the following? rebate Marketing organizations that link producer and consumer within a marketing channel are called _____. NOT distributors. try marketing intermediaries General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price, durability, and warranties. This type of advertising is called ____ advertising. comparative A frequent-user incentive is a gift that a producer offers a customer in return for using its product. false If a company sends a representative to your home who tries to sell you a vacuum cleaner, this company is using _____. personal selling Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures. false The combination of promotion methods that a firm uses to reach a target market is called advertising. false An advertising agency receives ____ percent of the client's media expenditures. 15 All of the following are benefits of advertising except: effects of certain products may be exaggerated. A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product. Customers can redeem their savings at the time of purchase. This sales promotion is a _____. coupon Coupons are sent to consumers by direct mail. true Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. Lisa's responsibilities can be called _____. public relations A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium. false Neighborhood shopping centers often promote the center and the tenants as a group. true Clothing manufacturers typically prefer _____ distribution. NOT direct. try selective Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy. false When has Natalie, an industrial supplies salesperson, completed her job with a particular client? Never, as long as she maintains a working relationship with the client. Jessica decides to order smaller amounts of inventory at a time for her arts and crafts store. She is obviously concerned about _____ costs. holding Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish? Drawing new customers. The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers. The Spirit connection is a _____. retailer During certain special times, Douglas actually works at the retail outlet where his employer sells a variety of manufacturer's food products. Douglas is providing _____ in this role as a wholesaler. NOT intermediation Railroad and truck carriers teamed up to provide transportation are called camelback. false Ski XYZ Company manufactured too many ski jackets, overestimating the quantity retailers would purchase. So Ski XYZ has offered its customers a lower cost of purchase, 20 percent lower, if they order ten or more jackets. The company is displaying an example of what? buying allowances Determining the location and demographics of people in the advertising target, the content of the message, and the characteristics of the audiences reached by various media is done when creating the advertising message. false Primary-demand advertising is: advertising aimed at stimulating demand for an entire industry. Target and Wal-Mart are considered discount stores One of the most significant issues of online retailing is _____. security Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area. falseIntensive distribution is the use of only a portion of the available outlets for a product in each geographic area. General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively. What type of sales promotion should General Mills use? trade sales Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____. NOT convenience sales. try specialty stores. MeComick Trucking serves as a carrier for several private oilfield supply companies. It is classified as a _____ carrier. NOT private. try contract Order takers handle repeat sales in ways that maintain positive relationships with customers. true When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising. NOT selective-demand. try primary-demand The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers. The Spirit connection is a _____. retailer Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers. For this reason, you recommend that the company hire which type of salesperson? NOT missionary. try order getter A middleman that purchases goods in large quantities and then sells them to retailers is called a _____. merchant wholesaler Coca-Cola provides a children's center with props, costumes, and decorations for use in a community play. This type of activity is known as _____. NOT public relations. try advertising or notoriety or publicity A general merchandise wholesaler carries a select group of products within a single line of merchandise. false The Rustic Market, a small antique shop, periodically runs advertisements in the local newspaper to keep its name before the public. This is known as ____ advertising. reminder Mattel wants to announce some new educational benefits associated with one of its new product lines. The company writes a report of about 300 words and sends it to the media. This is called a _____. NOT feature article. try news release The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image. This is ____ advertising. institutional All of the following are services provided by wholesalers to retailers except manufacturing a wide selection of product Sears would like to promote its new line of dishwashers with the multi-flow system. Since this is a new feature, Sears needs to be able to demonstrate the product. Sears will most likely use _____. advertising If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of _____. integrated marketing communications A promotion mix can be defined as communication about an organization and its products that is intended to inform, persuade, or remind target market members. false A feature article is a type of publicity that is generally one typed page of about three hundred words. false An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission brocker. false