Especially For Marketers With New Products Or Services, Imc Is Needed Because

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Especially For Marketers With New Products Or Services, Imc Is Needed Because

a. consumers are unlikely to buy products they are not aware of. b. pricing decisions cannot be made without IMC. c. new products and services need to be integrated into the supply chain value proposition. d. it is impossible for products to sell themselves through word of mouth communication. e. consumers need to know all about the features of new products before making a purchase decision.
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a. consumers are unlikely to buy products they are not aware of.
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