The Value Of A Brand Is Often Calculated By Assessing The

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The Value Of A Brand Is Often Calculated By Assessing The

a. corporate profitability divided by the monthly brand earnings. b. average product line depth. c. difference between brand equity and brand liability. d. earning potential of the brand over the next 12 months. e. effect of brand dilution if it occurred.
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d. earning potential of the brand over the next 12 months.

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