Why Would A Firm Spend Over $2 Million For A 30-Second Ad On Television During The Super Bowl?

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Why Would A Firm Spend Over $2 Million For A 30-Second Ad On Television During The Super Bowl?

Select one: a. There is no good reason to spend over $2 million for a Super Bowl ad b. because the Super Bowl offers an opportunity to create significant brand awareness c. because of the annual competition for the most creative Super Bowl ad d. because Super Bowl ads generate brand loyalty e. because the Super Bowl is a significant opportunity to be associated with global marketing
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B: because the Super Bowl offers an opportunity to create significant brand awareness

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