Jim Wants To Position His Firm Against His Competitors. In Doing So He Should

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Jim Wants To Position His Firm Against His Competitors. In Doing So He Should

a) avoid making the competitor's product look undesirable b) avoid looking too much like the competitor so that he'd confuse the target segment c) avoid discussing the strengths of his product so that competitors won't be aware of his product quality d) never select a competitor in the same neighborhood e) none of the above
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b) avoid looking too much like the competitor so that he'd confuse the target segment One danger in positioning against competitors is that the firm may end up confusing customers unless a clear distinction is made between the firm's products and those of competitors.
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