Which Of The Following Is A Disadvantage Associated With An Undifferentiated Targeting Strategy?

(Correct Answer Below)

Which Of The Following Is A Disadvantage Associated With An Undifferentiated Targeting Strategy?

a. It requires a firm to tailor marketing mixes to the preferences of market segments. b. It often results in product offerings that are unimaginative and sterile. c. It involves a high risk of cannibalization of products. d. It is expensive because of high production and marketing costs.
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It often results in product offerings that are unimaginative and sterile.

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