Which Of The Following Statements About Service Utility Is Most Accurate? Service Utility Is:

(Correct Answer Below)

Which Of The Following Statements About Service Utility Is Most Accurate? Service Utility Is:

A) becoming less important to retailers in this age of self-service marketing. B) the one type of utility that online firms provide more efficiently than traditional retailers. C) more likely to be provided by wholesalers than by retailers. D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.
Front

Advertisement

Answer: D LG: 2/LL: 3 Page: 465 Rationale: Service utility is rapidly becoming the most important utility for many retailers, because without it they could lose more customers to direct marketing. 15-193.

About the flashcard:

This flashcard is meant to be used for studying, quizzing and learning new information. Many scouting web questions are common questions that are typically seen in the classroom, for homework or on quizzes and tests. Flashcards vary depending on the topic, questions and age group. The cards are meant to be seen as a digital flashcard as they appear double sided, or rather hide the answer giving you the opportunity to think about the question at hand and answer it in your head or on a sheet before revealing the correct answer to yourself or studying partner. Some questions will include multiple choice options to show you the options involved and other questions will just have the questions and corrects answers. Simply reveal the answer when you are ready to check your work. Absolutely no cheating is acceptable.