Market Segments Are Homogeneous In Two Ways: Prospective Buyers Have Common Needs And They

(Correct Answer Below)

Market Segments Are Homogeneous In Two Ways: Prospective Buyers Have Common Needs And They

A) Will respond similarly to marketing action. B) Can be convinced to share common wants. C) Are likely to be open to brand-switching. D) Are in the same income bracket. E) Use traditional forms of media on a regular basis.
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A) Will respond similarly to marketing action.

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