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A Localized Or Multidomestic Strategy

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is one where a company varies its product offering and competitive approach from country to country in an effort to be responsive to differing buyer preferences and market conditions & has two big drawbacks: (1) it hinders transfer of a company's competencies and resources across country boundaries because the strategies in different host countries can be grounded in varying competencies and capabilities; and (2) it does not promote building a single, unified competitive advantage, especially one based on low cost

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