Cinema Of Attractions

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Cinema Of Attractions

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cinema of attractions cinema as presenting a series of views to an audience, fascinating because of their illusory power and exoticism; cinema of attraction does not disappear but goes underground and emerges in avant garde practices and in some genres like the musical exhibitionist not voyeuristic; recurring look at camera by actors, establishing contact with audience; spectatorship active -->creates a new kind of spectator contrasted with static, stupid voyeur modes of exhibition showed how cinema was more about spectacle; technology was like a spectacle in itself; ex. zoom-ins were an attraction, not a narrative device exhibitionist confrontation, not diegetic absorption emergence of new popular art form catered to the masses was often shown as one attraction on vaudeville program, surrounded by mass of unrelated non-narrative things -summary: cinema of attractions directly solicits spectator attention, inciting visual curiosity, and supplying pleasure through an exciting spectacle,--a unique event, whether fictional or documentary , that is of interest in itself
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