Giving Consumers Larger Quantities At A Low Price Would Help Taco Bell Regain _____.

(Correct Answer Below)

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Giving Consumers Larger Quantities At A Low Price Would Help Taco Bell Regain _____.

A. status quo pricing B. a competitive advantage C. prestige product status D. word-of-mouth advertising E. the highest profit margin in fast food
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B (a competitive advantage) (Taco Bell's research indicated that consumers did not want to trade off between low price and large quantity, Taco Bell can improve its value and thus its competitive advantage by meeting both of those needs at once instead of forcing customers to choose)
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