Kraft Foods Created A Magazine Full Of Recipes And Coupons For Customers

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Kraft Foods Created A Magazine Full Of Recipes And Coupons For Customers

as well as a Web site with product and recipe information. The goal was to get current customers to purchase more of Kraft's products. These activities are representative of a _____ strategy. a. diversification b. product development c. market development d. market penetration e. product penetration
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D

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