Marketing Enriches Society By

(Correct Answer Below)

Marketing Enriches Society By

a. sponsoring charitable events. b. recognizing that the firm can do very little by itself, so it should stay focused on its own core competencies. c. facilitating the smooth flow of goods through the supply chain. d. coordinating marketing functions with other functional areas in the company. e. focusing solely on maximizing profits.
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a. sponsoring charitable events. Marketing techniques can be applied to social causes as well as to profit-making enterprises, and the firm's employees can support these causes as well.

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