One Advantage Of A Market-Product Grid Is That It Can Be Used To:

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One Advantage Of A Market-Product Grid Is That It Can Be Used To:

relate the product life cycle to consumer demand. relate likely sales of products to prospective market segments. select representative samples of consumers for marketing research studies. make optimal decisions under conditions of uncertainty. screen many new product ideas in order to select the one with best long-run market potential.
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relate likely sales of products to prospective market segments.

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