Responding To Pressures To Be Locally Responsive Requires A Firm To Standardize Its Products.

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Responding To Pressures To Be Locally Responsive Requires A Firm To Standardize Its Products.

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F Pressures for local responsiveness arise from national differences in consumer tastes and preferences, infrastructure, accepted business practices, and distribution channels, and from host-government demands. Responding to pressures to be locally responsive requires a firm to differentiate its products and marketing strategy from country to country to accommodate these factors, all of which tends to raise the firm's cost structure.

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