The Primary Advantage Of A Concentrated Targeting Strategy Is

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The Primary Advantage Of A Concentrated Targeting Strategy Is

a) it meets the needs of a wide range of consumers. b) it allows a firm to specialize to meet specific customer needs. c) it is more flexible than any other approach. d) it is the least risky targeting approach. e) its customers are the most willing to repurchase the same brands.
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b) it allows a firm to specialize to meet specific customer needs.

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