Which Of The Following Is An Example Of An Innovation In Magazine Advertising?

(Correct Answer Below)

Which Of The Following Is An Example Of An Innovation In Magazine Advertising?

A. Gatefolds B. Pop-up ads C. Inserts D. Junior units E. Island halves According to Ad Lab 13-B, magazines work closely with advertisers to develop new technologies for presenting ideas and products. From these efforts have come such innovations as fragrance strips, color strips, pop-up ads, and 3-D ads.
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