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Which Of The Following Is True About Message Construction?

ion? a. Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader. b. Overly complex messages always lead to favorable reactions. c. Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product. d. If marketers are attempting to reach a highly involved audience, important information should ideally be placed later in the message. e. Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly motivated consumers.
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a. Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader.
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