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Which Of The Following Statements About Attitudes Is False?

SE? a. Attitudes represent a person's ideas or convictions, with regard to a specific object or idea. b. Attitude plays a key role in many marketing models that describe consumer behavior. c. Although attitude is a key concept, it is generally regarded as unrelated to actual purchase behavior. d. In general, practitioners have a strong interest in consumer attitudes and attitude research. e. Attitudes are relatively stable.
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c. Although attitude is a key concept, it is generally regarded as unrelated to actual purchase behavior.

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